One of the most respected names in film, the Redford’s, and The Redford Center, have spent decades shining a light on environmental and social issues. We were tasked with creating a brand identity and a new website that would succinctly convey their many raisons d'être. First among them is transforming social and environmental issues into relatable stories that inspire people to act. The Center actively seeks out issues that have a pressing need for awareness. Another is helping filmmakers get their films made. The Center supports documentary filmmakers via fundraising and production and by helping to put a spotlight on their work. To encapsulate these objectives, our team created a single branding statement: We make stories that move. The new site uses the theme of storytelling to inspire activism. The visuals show what’s in-camera as well as what’s behind the camera. These images plus documentary film clips appeal to filmmakers and help generate excitement for supporting or starting a Redford Center project.