Charcoal grilling is part of our national heritage and Kingsford embodies authentic grilling, so we created a site that worked hard for their customers manning the grills.
Website: https://www.kingsford.com/
The digital version of this brand wasn’t doing much to engage their target, the modern Mom. And often showcasing creative that presented HVR as an idyllic fiction stuck in time, where kids always ate their vegetables. We redesigned their site to put real food and family front and center.
Website: https://www.hiddenvalley.com/
World Market travels the globe searching for unique, hand-crafted items to sell in their stores. Unfortunately, their inventory is limited to store size and what they can scale, leaving rare, one-of-a-kind items behind. Until now.
The weekend after the super bowl we launched a new football league. A league designed for pro players that maybe didn’t make the draft, or NFL players that got injured and cut. Players that needed a second chance. Players that can’t stop playing football. This league was built from scratch, so everything needed attention to detail. From uniforms, to tickets, to the launch TV spot, and everything in between.
Carbon pollution is the main cause of climate change. But the actual pollutant cannot be seen. With a military-grade infrared camera originally designed to detect gas leaks, we modified it to detect and visualize carbon on the infrared spectrum. We filmed cars, busses, planes, ferries, factories, and more, showing people that everyone produces carbon pollution, and then gave them a way to take action.
We created the Save Our Snowmencampaign to drive awareness of the harmful effects of climate change in a light-hearted manner. Snowmen needing to migrate to find cooler temperatures represented this issue and tapped into the nostalgia of the season.
This quirky teriyaki brand relies on recipes and how-to content. The problem is, everyone’s recipes and how-to food shots look the same. So, we created a look bespoke to this brand.
With the war winding down in the middle east, we saw veterans returning home in large numbers. One of the first things they do when they come home is buy a car. eBay Motors wanted to help them with that, and more. So, we created a program that allowed veterans to get special discounts on anything from buying a car, getting auto insurance, or even a new set of tires. To amplify the program, we partnered with the TV show West Coast Customs to build a dream car for a member of each major branch of the military. A special Veterans Day episode showcased the builds and reveals of these incredible rides. The viewers then had a chance to win a fifth West Coast Customs build. The episode received 30 million views and we raised over $250K for the Iraq Afghanistan Veterans of America (IAVA).
In our TV and print campaign, the game of golf itself is embodied by Magnus, a boisterous 600-year-old Scotsman. He has a huge presence and strong opinions on everything from equipment to etiquette. He shows up at courses all over the world to impart his advice—but it’s in indecipherable Scottish. GAME GOLF is presented as the key to unlocking Magnus’s wealth of wisdom. TV spots during the Masters, print, and social executions helped bring Magnus to life for the next generation of players.
I had the pleasure of working on the ultimate driving machine. And ultimately test driving them too.
A concept platform for a brand that was going to start from scratch, creating a line of sports nutrition that’s designed for all and not just triathletes. With ingredients you can actually pronounce. So, we said, okay, in today’s environment you’ll need to put your marketing money where your mouth is.
Thanks to the help of a NASA rocket scientist, the FAA, and mother nature…we marinated, launched, and cooked a chicken in space.
This campaign that proves that people keep stuff for a variety of different reasons. And nobody is judging that. But good news, there’s a place where you can keep that stuff safe.
A simple spot for a recycling program. Sometimes your appliances are so old they’ll let you know.
This quirky little teriyaki brand had a quirky little budget yet wanted to make a splash. We said start in your own backyard. So, we teamed up with some of San Francisco’s favorite underground food spots to create and serve dishes made with Soy Vay. Then made a content series for social consumption.
One of the most respected names in film, the Redford’s, and The Redford Center, have spent decades shining a light on environmental and social issues. We were tasked with creating a brand identity and a new website that would succinctly convey their many raisons d'être. First among them is transforming social and environmental issues into relatable stories that inspire people to act. The Center actively seeks out issues that have a pressing need for awareness. Another is helping filmmakers get their films made. The Center supports documentary filmmakers via fundraising and production and by helping to put a spotlight on their work. To encapsulate these objectives, our team created a single branding statement: We make stories that move. The new site uses the theme of storytelling to inspire activism. The visuals show what’s in-camera as well as what’s behind the camera. These images plus documentary film clips appeal to filmmakers and help generate excitement for supporting or starting a Redford Center project.
One Lombardis the title of Bay Club’s monthly publication, retail store, and blog. We commissioned local Bay Area artist Michael Schwab to create a series that depicted the California lifestyle.