With the war winding down in the middle east, we saw veterans returning home in large numbers. One of the first things they do when they come home is buy a car. eBay Motors wanted to help them with that, and more. So, we created a program that allowed veterans to get special discounts on anything from buying a car, getting auto insurance, or even a new set of tires. To amplify the program, we partnered with the TV show West Coast Customs to build a dream car for a member of each major branch of the military. A special Veterans Day episode showcased the builds and reveals of these incredible rides. The viewers then had a chance to win a fifth West Coast Customs build. The episode received 30 million views and we raised over $250K for the Iraq Afghanistan Veterans of America (IAVA).